3D Generalist / Teacher
Some people like this campaign because it taps into the nascent dislike outdoorsy-types have for city folk. To me it's a humorous commentary about society's complete lack of wild notions.
Nature is unashamed of its perceived shortcomings. Lake Powell is nature. Lake Powell don't care.
Copywriter: Sam Bauer
Rick Plautz is an adjunct professor, 3D Generalist and motion designer in Richmond, VA.